Jefri Ardi is currently the SVP Contact Center Head at HSBC, a position held since 2024. Previously, Jefri has led various roles in contact center operations, including Head of Digital Operations & Contact Centre at Standard Chartered and Services Escalation & Correspondence Head at United Overseas Bank Limited. Jefri's extensive experience also includes positions at Standard Chartered Bank, Bank Internasional Indonesia, and HSBC, showcasing a strong background in customer care and performance management. Jefri earned a Bachelor of Applied Science in Applied Mathematics from Universitas Padjadjaran between 1997 and 2003 and continues to enhance their education at SMA Negeri 5 Bandung.
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