Ji Kim

Ji Kim is a Digital Analytics and Customer Experience Optimisation Specialist with over 10 years of international experience across financial services, FMCG, and technology sectors. They began their career as a Marketing Executive at B2EXPO Co., Ltd., where they managed marketing strategies and activities for professional exhibitions. Subsequently, they held key roles at renowned companies such as YOOX NET-A-PORTER GROUP and Cheil Worldwide, focusing on digital marketing performance and analytics. Currently, Ji serves as a Digital Analytics Manager at HSBC, where they continue to leverage data to enhance customer experiences. They earned a Master’s degree in Marketing from Royal Holloway, University of London.