JD

Jose Devesa

Head of CRM & Data Platforms

Jose Devesa is a data and analytics executive with over 20 years of experience in financial services and consumer packaged goods. They have held leadership positions at Anheuser-Busch InBev as the Head of Data MAZ, and at HSBC, where they served as the Chief Data Officer and Head of Business Analytics, before taking on the role of Head of CRM & Data Platforms in 2021. Previously, Jose worked at Banamex Citigroup as the AVP Specialized Analytics Project Sr. Manager, Credit Card Analyst, and Credit Card Manager - Decision Management. Jose's extensive expertise centers on driving growth and ROI through data strategy, CRM platforms, and AI.

Location

Mexico City, Mexico

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