Karen L.

Karen L. is a MarTech Product Owner at HSBC, specializing in customer behavioral analytics. They possess extensive experience in digital marketing and analytics, having previously served as Digital Conversion Manager and Digital Performance Analyst at HSBC, where they led global analyses and developed measurement frameworks. Prior to HSBC, Karen worked at Neo@Ogilvy as a Performance Planner, contributing to strategic media plans and social media campaigns. They have a Bachelor's Degree in Business Administration with a focus on Marketing and Information Systems from The Hong Kong University of Science and Technology and participated in a student exchange program at Lund University.