Kavita Chohan

Kavita Chohan is an experienced digital engagement and commercialisation professional currently serving as the Senior Digital Engagement and Commercialisation Manager at HSBC since November 2025. Prior to this role, Kavita held the position of Digital Experience Manager at first direct, where expertise was applied in driving product commercialisation and enhancing customer journeys through A/B testing and targeted content creation. At HSBC, previous roles included Digital Experience Assistant Manager and Conduct & Outcomes Manager, focusing on optimising site performance, developing customer-centric strategies, and ensuring compliance with consumer duty standards. Kavita also has experience as an Operational Team Manager at M&S Bank and completed an industrial placement in Retail Banking & Wealth Management at HSBC. Kavita holds a Bachelor's degree in Economics from Coventry University and A Levels from Sandwell College.