Kelly Yingying Chen is currently the Head of Content and Planning at HSBC, focusing on wealth and personal banking in Hong Kong. Previously, they served as the Deputy Director of Marketing & Branding at Ping An Fund and as a Senior Digital Marketing Specialist at Ping An Insurance. Kelly worked as an Account Manager at Instinctif Partners, providing communication and investor relations services. Earlier in their career, they were a financial reporter at the 21st Century Business Herald, publishing stories on various financial topics. Educated at Sun Yat-sen University and The Chinese University of Hong Kong, Kelly is pursuing a Master of Social Science in Corporate Communication.
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