Laura Dawson is an experienced professional in the digital banking sector, currently serving as the Head of Digital Commercialisation for HSBC's UK Digital division since January 2022. In this role, Laura leads efforts to optimize the digital channel for sustainable growth in retail banking products, focusing on delivering personalized customer experiences. Previously, Laura held the position of Head of Borrow within HSBC, leading a team responsible for the digital management of Secured and Unsecured lending products from February 2014 to June 2020. Laura's background also includes serving as a Secured Product Manager, where responsibilities encompassed managing the customer journey for mortgage products, and as Deputy Branch Director.
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