Leanne Chen

Leanne Chen is the Head of Market Activation at HSBC, where they lead global teams in developing and implementing integrated go-to-market and change management solutions for new product launches. Previously, Leanne served as a Senior Manager of Digital Market Activation at HSBC, enhancing digital capabilities and customer experiences across Asia Pacific markets. With a strong background in management and communications, Leanne has held significant roles at Amway, where they designed global sales programs and provided strategic guidance to affiliates in various regions. Leanne holds a Master of Public Administration from Troy University and has completed additional education in design leadership.