Lene Liu

Lene Liu is a seasoned professional with over 12 years of experience in public relations and marketing, specializing in strategic communications across China. Lene has held roles as Account Director at Strategic Public Relations Group, where they developed marketing communications plans for major brands, and has worked at HSBC since 2019, currently serving as Senior Manager, Proposition & Market Activation. In this role, Lene focuses on strategy development and execution for HSBC's Pinnacle venture, aiming to enhance services across various financial sectors. Lene earned a Master’s Degree in Culture Studies and Communications from East China Normal University.