Leo Lau has extensive experience in digital marketing and CRM solutions, holding various roles across reputable organizations. Beginning as Product Manager at Radica Systems, specializing in email marketing from 2007 to 2009, Leo advanced to eMarketing Consulting Manager, overseeing eCRM project implementation and corporate training. As Director of Service & Innovation at Radica Systems Limited from 2015 to 2016, Leo led the development of comprehensive CRM solutions and managed an open data platform project for Hong Kong Science and Technology Parks Corporation. Prior experience includes strategic digital marketing roles at the Hong Kong Trade Development Council, focusing on B2B and B2C campaigns, culminating in the current position as Digital Engagement Lead at HSBC. Leo holds a Bachelor’s degree in Physics and Mathematics and a Master of Philosophy in Industrial Engineering and Engineering Management from The Hong Kong University of Science and Technology.
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