Lovely Singh is an Assistant Director specializing in Digital Experience, with over 10 years of experience in web analytics, conversion rate optimization, user research, and A/B testing. Previously, Lovely held positions as a Senior Analyst at iQuanti, Inc., a Manager - Conversion Specialist at HSBC, and a Software Developer at Integrated Infotech And Consultancy Services Pvt Ltd. They have a B.E. in Electrical and Electronics Engineering from Bangalore Institute of Technology and a PGDBA in Business Analytics from TimesPro Digital Marketing. Currently, they continue to advance in their field while deepening their interests in data science.
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