Mac Thimmaiah is currently the Lead Assistant Vice President - Digital Messaging & Experience at HSBC, leveraging over 14 years of extensive experience in email marketing, campaign management, and strategic planning. Previously, Mac held positions at Clarivate, Time Inc., Tesco Stores Ltd, and IBM Daksh, where they developed and executed marketing campaigns, optimized customer engagement, and implemented process innovations. Mac's expertise spans various platforms, including Pardot and Salesforce Marketing Cloud, and they have successfully managed extensive marketing initiatives and customer segmentation strategies. Mac's earlier role as a Fraud Analyst at IBM Daksh provided foundational skills in data analysis and stakeholder management.
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