Melissa Meshkat is currently the Head of Experience Design at HSBC UK, where they lead a new team focused on adopting design-led methodologies to create customer-centric propositions and experiences. Previously, they held the role of Head of Digital at both first direct and M&S Bank, where they developed innovative digital strategies and led cross-functional teams to enhance customer engagement. Their career began at Abstracts, where they progressed from Junior Account Executive to Digital Services Director, establishing the agency's first regional office. Melissa has been recognized in the European Digital Banking Club Power 50 Awards for their thought leadership in digital strategy. They earned a Bachelor of Arts in English Literature from The University of Sheffield and a Postgraduate Diploma in Direct and Digital Marketing.
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