Nicole McGuinness has over two decades of experience in brand planning and sponsorship management, currently serving as the Head of Brand Planning & Operations at HSBC since January 2002. In this role, Nicole oversees various sponsorship initiatives including HSBC's Eventing sponsorship programme, Cutty Sark sponsorship, and global airport jetbridge branding. Prior experience includes leading sport sponsorship and brand partnerships strategy at HSBC, and a Sponsorship Manager role at BAA, where Nicole implemented branding programs with Westminster and Visit London. Earlier career experience at NatWest involved managing the cricket sponsorship programme, including the 1999 World Cup, after progressing through a graduate training programme in marketing.
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