Pebra Rizky

Pebra Rizky is currently the AVP Brand Marketing at HSBC Indonesia, focusing on transforming global partnerships into local relevance through various initiatives. Previously, Pebra held significant roles at PT Bank Danamon Indonesia, PT Gudang Garam Tbk, and Ogilvy, where they developed expertise in brand development, marketing strategy, and event management. Pebra's career began in creative agencies, where they learned the fundamentals of storytelling and consumer insight, contributing to projects such as the PRO Warrior initiative and Danamon Expo. Pebra holds a Bachelor’s Degree in Communication with a focus on Advertising from the University of Indonesia.