Per Forsman

Per Forsman is a seasoned banking and marketing leader with extensive experience in wealth and affluent growth, retail and consumer banking, and customer experience. They served as the SVP and Director of Small Business Products at Santander Bank, where they managed a $4.8B portfolio and generated significant annual revenue. Following that, Per was the Global Head of Value Proposition, Lifecycle & Customer Experience at HSBC, driving considerable growth in customer numbers and deposits across multiple markets. Per holds an MBA in Entrepreneurship from Babson F.W. Olin Graduate School of Business and a Bachelor's degree in International Business from Johnson & Wales University.