Poorume Yoo is a seasoned Lead Service Designer with over 7 years of experience specializing in human-centered design and storytelling. Currently working at HSBC, Poorume employs design thinking methodologies to tackle complex challenges, crafting coherent services that prioritize user needs. Past roles include serving as a Senior Service Designer at Canopy, where Poorume established service design frameworks, and an influential User Experience Architect at BBC, enhancing user experiences across multiple platforms. Poorume holds a Master of Arts in Service Experience Design and Innovation from the University of the Arts London and a Bachelor of Engineering in Contents Design from Seoul Women's University.
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