Rabia Jones

Rabia Jones is the Head of Creative at HSBC, bringing over 15 years of experience in producing and directing a diverse range of branded creative content for global brands like Xbox, Shell, and Barclays. Rabia previously held the role of Senior Producer at Edelman, where they managed and delivered video content worldwide, ensuring projects were completed on time and within budget. In earlier positions, Rabia served as an Account Director at Bulletin International and as a Business Partner at Ogilvy Public Relations, where they led teams in broadcast and digital initiatives. Currently, Rabia is pursuing a degree in Modern Arabic Studies at the University of Leeds.