Roy Chang

Roy Chang is an experienced digital marketing professional with a strong background in managing online strategies and enhancing user engagement. Currently serving as Digital Acquisition Manager at HSBC since December 2009, Roy Chang oversees campaign landing pages and social media paid media channels to optimize user engagement and conversion rates. Previous roles at HSBC include Digital Engagement Manager, Third Party Risk Officer, and Sales Engagement Manager, where Roy Chang led marketing initiatives, redesigned databases for improved tracking, and significantly reduced vendor costs. Prior experience at HSBC Mortgage Corporation includes roles such as Online Channel Manager and Senior Web Administrator, focusing on enhancing customer experience and managing direct marketing campaigns. Roy Chang holds multiple degrees from the University at Buffalo, including a Master of Science in Management Information Systems and a Bachelor of Science in Marketing and Finance.