Ruth Soh is an expert in brand, marketing, and communications, currently serving as Vice President of Integrated Marketing Communications at HSBC. With extensive experience across prestigious organizations like Julius Baer and MUFG, Ruth has a proven track record of rebranding, developing communication strategies, and leading successful marketing campaigns. Previously, Ruth held key leadership roles in companies such as Mandarin Oriental Hotel Group and Starwood Hotels and Resorts, where they significantly elevated brand profiles and drove revenue growth. Ruth's academic background includes multiple Master's degrees in Mass Communication from Macquarie University and a diploma in Marketing from Ngee Ann Polytechnic.
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