Shu I Mou

Shu I (Jennifer) Mou is an experienced Regional Corporate and Customer Centric Marketing Manager with expertise in digital marketing, customer service, and campaign management. Shu has successfully developed and implemented brand management strategies, notably launching a Business Banking proposition in the MENAT region that significantly improved customer satisfaction scores. With over five years of consulting and product management experience in both Wholesale and Retail banking, Shu's career spans various roles, including positions at HSBC and Standard Chartered Bank. Shu holds a Bachelor of Business Administration from Tunghai University and a Master's degree in Financial Analysis from the University of San Francisco.