Smriti Singh

Smriti Singh is a seasoned professional in marketing analytics with over a decade of experience. Currently serving as Senior AVP at HSBC since June 2012, Smriti specializes in marketing analytics for HSBC cards across the Asia Pacific region. Prior experience includes a role as Senior Business Analyst at Tata Consultancy Services from April 2010 to June 2012, where responsibilities encompassed sample design and measurement science across the Middle East and North Africa. Additionally, Smriti worked as an Msci Executive at Nielsen for a brief period in 2009, focusing on retail store data collection and validation. Smriti holds a Master's Degree in Applied Statistics from the Indian Institute of Technology, Bombay, and a Bachelor's Degree in Mathematics from Banaras Hindu University.