Srinivasan D.

Srinivasan D. is a digital analytics professional with over 15 years of experience in supporting global brands such as HSBC, Marriott, and Verizon. Currently serving as the Assistant Director of Data & Analytics at HSBC, they orchestrate A/B testing, implement tagging governance models, and create automated dashboards. Srinivasan has previously held roles including Analytics Advisory Specialist at Accenture, where they led significant Adobe Analytics migrations, and has a strong background in SEO and digital marketing. With an MBA in Management Information Systems from the University of Madras, Srinivasan is passionate about turning complex data into actionable insights.