Sunny YU is an experienced Ecommerce Marketing Manager currently serving as the Senior Marketing Manager for Digital Acquisition, Wealth & Affluent Proposition at HSBC. With a demonstrated history in the electronics and ecommerce industries, they have held various marketing roles, including Marketing Manager at Citi and Digital Marketing Executive at Hong Kong CSL Limited. Sunny possesses a Bachelor of Business Administration in eCommerce from City University of Hong Kong and has also studied International Business at the University of Liverpool. Their expertise spans Digital & O2O Strategy, Customer Relationship Management, and Digital Marketing.
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