Vanliza C. is the Vice President of Brand and Proposition Marketing at HSBC Global Private Banking, where they lead brand communication and media campaigns focused on high net worth audiences. With over 15 years of experience in brand marketing across global finance, luxury lifestyle, and FMCG sectors, they have excelled in developing strategic campaigns that engage target markets. Previously, Vanliza has held senior marketing roles at Ogilvy & Mather, Geometry Global, and TBWA, driving successful initiatives for brands like Levi's and Chivas Regal. They hold a WSET Level 1 & 2 certificate in Wine & Spirit from the Wine & Spirit Education Trust.
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