Vivek Madhusudanan

Vivek Madhusudanan is the AVP of Product Marketing at HSBC, with over fifteen years of experience in product marketing, digital communication, and campaign strategy at renowned organizations including EY and Deloitte. At HSBC, they utilize their expertise in campaign development and data analytics to drive impactful marketing initiatives that enhance business growth. Previously, they served as a Senior Business Analyst at Deloitte and an Associate Manager at EY, where they focused on internal communications and metrics-driven decision-making. Vivek holds a Master of Business Administration in Marketing from ICFAI Business School and a Bachelor of Engineering in Electrical, Electronics, and Communications Engineering from Gogte Institute of Technology.