Watson Tan is a self-motivated and results-driven professional specializing in integrated marketing and communications. They have extensive experience leading internal and external campaigns, particularly in their role as VP of Customer Journey and Engagement at HSBC Life, where they designed data-driven marketing campaigns and boosted digital banking adoption. Previously, as a PR Consultant at Archetype, Watson successfully led a team to win new clients and enhance brand visibility for various tech companies. Watson holds a Master of Arts in China Development Studies from 香港大學 and a Bachelor’s Degree in Financial Journalism from Hong Kong Baptist University.
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