Weiyu Poon

Weiyu Poon is a marketing professional currently serving as the Marketing Operations AVP at HSBC. With a strong background in developing marketing and communications strategies, Weiyu has experience in digital performance marketing, social media management, and connecting with consumers through research insights. Previously, they have held roles including Marketing Planning and Operations Specialist for YouTube Marketing, Senior Distribution and Marketing Executive at mm2 Entertainment, and Digital Marketing Operations Manager at Appiloque. Weiyu earned a Bachelor of Arts degree from the University at Buffalo from 2012 to 2015.