Winnie Choi is the Lead Digital Copywriter at HSBC, where they provide copywriting support on various projects and lead initiatives to enhance the copywriting discipline within the company. With over five years of experience in digital copywriting and social media management, Winnie has previously held roles at FLIPS Digital Media Ltd. and block.one, among others. They possess a keen interest in neuromarketing concepts and language learning, being able to communicate in Traditional and Simplified Chinese, French, Swedish, and Russian. Winnie holds a Bachelor's degree from UNSW and has completed several certificates related to neuroscience and forensic studies at the University of Sydney.
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