Lars Toft is an experienced Country Manager for the Nordics at HTC Vive, overseeing profit and loss responsibilities while driving business results in the region. With a career at HTC since December 2008, Lars has held various leadership roles, including Senior Business Development & Product Manager and Business Sales Manager, where Lars significantly increased HTC's market share in the Nordic professional market. Lars has also served as a Jury member for the Danish Digital Award, focusing on the creative use of technology. Educational background includes a Graduate Diploma in Business Administration with a focus on Sales & Marketing from the University of Southern Denmark and multiple executive training programs.