Sofija Drecun

Sofija Drecun has a diverse work experience spanning multiple industries and roles. Sofija is currently employed at HTEC Group, where they started in February 2021 as the Head of Business Development Operations. Sofija later took on the role of Director of Business Development Operations from May 2022 to December 2023, and is currently working as the Director of MarTech and Alliances.

Prior to their role at HTEC Group, Sofija was a member of the organization RevGenius starting in November 2020. Before that, they worked at VICERT from June 2015 to February 2021. Sofija'sroles at VICERT included Director of Strategy from February 2019 to February 2021, Director of Marketing and Inside Sales from March 2017 to February 2019, and Marketing Manager from June 2015 to March 2017.

Sofija also has experience in advisory roles, having worked as an Advisor at VICERT from January 2021 to May 2021 and at bazen. from June 2018 to June 2019. Additionally, they have entrepreneurial experience as the Founder of ORUK - Organizovano rukovođenje umetnosti i kulture from January 2014 to January 2017.

Before entering the technology and business world, Sofija worked in the arts and cultural industry. Sofija served as the Executive Coordinator of The Regional Cultural Policy and Management Platform at the University of Arts in Belgrade, Faculty of Dramatic Arts from January 2013 to February 2017. Sofija also had roles at #nextgame as a Digital Account Manager from June 2013 to May 2015, and at the Center for Visual Communication “Artiljerija” as an Account Manager from February 2013 to August 2014.

In addition to their work experience, Sofija also has a background in marketing and sales strategy consulting, as the owner of Web & Tech Feed from September 2014 to March 2017. Sofija provided services such as digital strategy design, lead generation, social media strategy, and content marketing.

Overall, Sofija Drecun has a well-rounded and extensive work experience in various industries, combining their expertise in business development, marketing, strategy, and the arts.

Sofija Drecun has a Master of Arts (MA) degree in UNESCO Chair in Cultural Policy and Management from Université Lumière Lyon 2, which they obtained from 2011 to 2012. Sofija also holds a Bachelor of Science (BSc) degree in Management and Production in Theatre, Radio, and Culture from the University of Arts in Belgrade, Faculty of Drama Arts, where they studied from 2007 to 2011. Currently, Sofija is a PhD candidate at the University of Arts in Belgrade, Faculty of Dramatic Arts, specializing in Management in Culture and Media since 2013. In addition to their formal education, they have obtained several certifications, including HubSpot Inbound Marketing Certification, HubSpot Marketing Software, HubSpot Sales Software, and Managing Yourself and Leading Others for Healthcare Professionals certification from the Professional Development - Harvard Division of Continuing Education in the year 2020.