Michael Wu

Michael Wu is a highly experienced professional with extensive expertise in global retail management, marketing, and trade, particularly in the electronics and consumer goods sectors. As the Global Retail Management Director at Huawei since August 2015, responsibilities include overseeing store identity, retail marketing for product launches, and developing IT tools on a global scale. Prior roles include Marketing Director at Samsung Electronics for East China, where Michael managed marketing activities for various product lines, and significant positions at DKSH, Sony Ericsson, and Elizabeth Arden, focusing on retail promotions, brand building, and product launches. Michael holds a Bachelor's degree in International Business Studies from Guangdong University of Foreign Studies and has accumulated extensive training and development experiences throughout the career.