Samira Herrera

Samira Herrera has over 20 years of experience in communication, marketing, public relations, and content production across Mexico, Latin America, and the United States. Currently serving as the Director of Communication and Public Relations at Huawei, Samira focuses on strategic communications aligned with global objectives. Samira's past roles include positions at Elementia, América Móvil, and L'Oréal, where notable achievements include launching Claro Video and enhancing internal communication strategies that increased employee engagement and reduced operational gaps. Samira holds a degree in Journalism and Communication from Universidad de Cuautitlán Izcalli and a diploma in Marketing and Customer Service from Tecnológico de Monterrey.