Matthew Barrett is an experienced copywriter and SEO content writer with a focus on outdoor enthusiasts and eco-conscious consumers. Currently at Huckberry since October 2023, Matthew crafts SEO-optimized product descriptions, landing pages, and email copy. Previously, at Grove Collaborative, Matthew contributed as an SEO Content Writer, enhancing the blog with brand-aligned and conversion-focused content. Earlier roles include copywriting for Wisdom Natural Brands, where product copy and email campaigns were developed, as well as digital marketing at Alaffia, leading brand storytelling. Matthew's experience also encompasses a sales associate position at Patagonia and copywriting for Gessato, reflecting a diverse skill set in writing and marketing. Educational qualifications include a Bachelor of Arts in English Literature and French Studies from Concordia College and a C2 Certificate in French from Sciences Po.
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