Allison Humphries

Allison Humphries is a seasoned professional with extensive experience in strategic planning and experience design across various sectors. Most recently, from October 2019 to April 2023, Allison served as Vice President of Strategy & Experience Design at Appnovation, a global partner in innovative digital brand experiences. Prior roles include Vice President of Strategy at McCann Canada, where Allison enhanced the agency's digital capabilities, and Director of Brand Experience & Marketing Strategy at Publicis Sapient, collaborating with senior clients on transformative initiatives. Additional experience includes leading strategic efforts at Critical Mass, Cheil Worldwide Inc., and BBDO Canada, focusing on integrating digital strategies and enhancing customer experiences. Allison holds a degree from Western University.