Kimberly Son is a seasoned digital analyst with a solid track record in optimizing digital strategies for high-profile clients. Currently serving as a Senior Analyst at Huge, Kimberly manages key accounts such as Google and Stellantis. Prior experience includes roles at Acronym and Barnes & Noble, Inc., where insights from Adobe Analytics were pivotal in shaping digital strategy. Kimberly also contributed to multivariate testing for The Wall Street Journal during a prior position at Dow Jones. Academic background includes a degree from Dartmouth College, complemented by varied internships in marketing and social media, where analytical skills and creativity were leveraged to enhance engagement and performance.
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