Spencer Whiting

Spencer Whiting is a seasoned Senior Conversion Marketer with over 15 years of experience in sales and growth marketing, focusing on data-driven online marketing optimization. At Whiting and Company, Spencer serves as Principal, assisting early-stage startups and established direct marketers in maximizing their marketing performance. Previously, Spencer held leadership roles at various companies, including serving as Senior Director of Sales and Marketing at Myers Media Group, where notable achievements included exceeding sales goals and building a strong sales team. Spencer is also a Fractional CMO for Women Making Change and HUM, leading strategic brand development and growth initiatives. Educated at the University of Maryland, Spencer has honed expertise in conversion rate optimization and integrated marketing strategy.