Jennifer Plotkin

Jennifer Plotkin is an experienced executive in the eCommerce sector, currently serving as Senior Vice President of eCommerce at HUM Nutrition since May 2025. Prior to this role, Jennifer held the position of Vice President of eCommerce for North America - Retail at Culligan International from July 2024 to May 2025. Jennifer's tenure at Hu from October 2020 to April 2024 included roles as Vice President of Marketing & eCommerce and Senior Director of eCommerce, where significant revenue growth was achieved. Earlier, Jennifer served as Director of eCommerce at Vital Proteins from June 2018 to October 2020, where a +50% revenue increase for DTC and Amazon was noted, along with full digital P&L ownership. Additionally, Jennifer was the Global Director of eCommerce at GLAMGLOW from February 2014 to June 2018, overseeing global strategy across 80+ countries, and initially served as eCommerce Manager, where considerable revenue growth was accomplished, including a 500% increase in 2014.