Amanda Cherba is a Research and Implementation Lead at Human8, bringing over 12 years of experience in consumer insights across various industries, including automotive, tech, food and beverage, and CPG. Amanda has a proven track record of transforming complex data into actionable strategies that prioritize human-centric decision-making. With expertise in multiple research methods—qualitative and quantitative—Amanda excels in uncovering meaningful insights through compelling storytelling and strategic activation. Amanda earned a Bachelor of Business Administration in Marketing from Walsh College and holds an Associate of Business Administration in Management from Macomb Community College.
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