Anneliese Lim is a Senior Insights Consultant with a Master's degree in Applied Psychology, specializing in behavior change and behavioral science. Anneliese has held various leadership roles, including Vice President of Marketing for AIESEC Australia and Field Researcher at EY Sweeney, where analytical skills and market research were honed. While at The Shannon Company, Anneliese designed strategies for clients to enable behavior change and conducted extensive market research. Anneliese has also made a significant impact as a freelance writer on the storytelling platform Episode, achieving a remarkable 98 million reads.
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