Mike Elder

Mike Elder is a consumer insights and analytics leader with a strong background in driving growth and innovation in the retail sector. They have held various roles at General Motors, notably as an Advanced Analytics Manager at Cadillac, where they led a data science team to enhance performance and embed data-driven decision-making across the organization. Currently, Mike serves as a Senior Manager of Analytics at Human8. They earned two Bachelor of Arts degrees in Psychology and Economics from Michigan State University, demonstrating a solid foundation in analytical thinking and economic principles.