Our purpose is beautifully simple: to create moments of happiness through the British crumble. With every spoonful, we hope to spark happiness, stir up fond memories, and share the warmth that crumble brings us all. Guided by our goal to share our love of crumble across the world in the kindest way possible, we’re committed to being a business for good—keeping our customers, our team, and our planet at the core of everything we do.

Kindness shapes each choice we make, from sourcing quality ingredients to building a positive community around us. For us, it’s about more than just a dessert; it’s about sharing a taste of home with a purpose that values people and the planet alike.

Find us at Old Spitalfields Market, Camden Market, Borough Market, and Covent Garden. Join us for a crumble, and let’s celebrate the Humble Crumble together.

Humble Crumble

Kim Innes

This department focuses on the innovative development and artistic presentation of crumble-based desserts.

Crumble Creation

This department provides administrative support and oversight for organizational functions.

Humble Crumble

Org chart

Teams

Crumble Creation

Administration Division

Offices

Humble Crumble

Org chart

Teams

Crumble Creation

Administration Division

Offices

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