Specialists in marketing to the UK’s most affluent consumer, those aged 60+, we are the Real Deal to help brands authentically connect with this powerful, dynamic audience.

A true collective of Ideaologists armed with a bag of proprietary insight tools - Ozzy, Cresta Run, Generation Gain, and Effectivizer – we bring fresh approaches and insights to the creative process, to deliver Big Ideas that drive sales.

So, share what you don’t know about older consumers, we’ll share what we do know, and together forge a new relationship with your mature consumers. 

Humbug to those who won’t!

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Proprietary planning tools and Ideaologists together blending brainpower with AI, experience with insight, creativity with logic, and freethinking with process, to power strategic marketing and creative advertising solutions for you.

Real Deal workshops for CMOs, Heads of Brand, and Insight leaders, to frame your challenge, get under the skin of your market, apply our nous and ideate.

Specialist consumer insight profiles: case studies, podcasts, video stories, and white papers, well, Blue, Black and Green actually!

All combining to provide you with BIG marketing ideas that talk to mature consumers in the direct, no-nonsense, quirky, smart way they want to be spoken to.

Who do we want to work with?

UK businesses, 2nd-tier, native firms launched in the last twenty years in the Health & Wellbeing, Travel & Leisure, and Insurance sectors, seeking a fresh approach to marketing products and services to mature consumers.

Any C-suite exec recognising we might have a point, any marketer who, deep down, knows we have, who'd appreciate an insight-driven, creative, and candid conversation around engaging the mature consumer more effectively.

Connect to set up a 20-minute 'drop-in session', share a challenge brief, or bite the bullet and set up a Real Deal workshop with us. Whatever works best for you.

Humbug

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