Tom De Cae

Tom De Cae has extensive experience in sports management and sales across various prominent organizations. Starting as a Department Manager at Decathlon in early 2011, Tom quickly developed team management and commercial skills. From October 2016 to September 2019, Tom served as Senior Key Account Manager for Football at adidas Group, focusing on the Football category and building relationships with key stakeholders. Following this, Tom held the role of Senior Key Account Manager for Football Clubs at adidas until May 2023, managing P&L for various top clubs in the Benelux region. Tom advanced to Country Manager at Voetbalshop® from May 2023 until December 2025, where strategies were developed to enhance business performance. Currently, as Sales Director Benelux at hummel, Tom leads the expansion of the brand's market presence in the region, emphasizing sustainable growth. Tom holds a Master's degree in Communication Sciences from the University of Antwerp and a Postgraduate degree in Sport Management from Vrije Universiteit Brussel.