The history of Hurley traces its roots back to the surf industry in Southern California in the late 1970's. Hurley Surfboards was established in Costa Mesa in 1979. Well into the early 1980's, Hurley Surfboards was excelling as a company and Bob was shaping surfboards for many of the best surfers in the world. In 1982, Bob and hisbusiness manager, Joe K., began pursuing a hot Australian clothing brand, Billabong. Bob was attracted to the company because of their super long, punk rock boardshort styles. With the help of friends and family, Billabong USA was established as a separate entity and licensee for Billabong.

Sports

Hurley

Hurley's headquarters in Costa Mesa, CA, United States

This department oversees the coordination and execution of operational processes to optimize efficiency and effectiveness.

Operations Management

The Hurley Sales Team is responsible for driving revenue by promoting and selling Hurley's products, including surfboards, apparel, and accessories. This includes managing strategic accounts, maintaining relationships with retail partners, supporting customer service, developing sales strategies for different regions, and ensuring the brand's presence and growth in the market. The team works collaboratively to achieve sales targets, identify new market opportunities, and maintain Hurley's status as a leading surf and lifestyle brand.

Sales Team

The Marketing and Brand Management team at Hurley is responsible for developing and executing marketing strategies that strengthen the brand's presence in the surf and lifestyle industry globally. They manage everything from retail merchandising and social media campaigns to strategic brand projects, ensuring consistency across all digital and physical touchpoints. By coordinating efforts across EMEA and global markets, they work to uphold Hurley's identity and drive customer engagement, leveraging creative design and high-impact advertising to boost sales and brand loyalty.

Marketing and Brand Management

This department oversees the management and operations of retail stores to ensure efficient and effective service to customers.

Retail Operations

The Leadership Team at Hurley is responsible for setting the strategic direction and vision for the company, making high-level decisions to drive growth and profitability. This team oversees the company's marketing initiatives, sales strategies, financial planning, and overall operations to ensure Hurley's continued success in the surf industry and beyond.

Leadership Team

The Finance and Accounting Team at Hurley handles the company’s financial planning, management, and reporting. This includes overseeing budgets, forecasting financial performance, preparing financial statements, and ensuring compliance with local and international accounting standards. They also analyze financial data to support strategic business decisions and maintain the financial integrity of the company across its global operations.

Finance and Accounting Team

This department focuses on producing visual content and design solutions to enhance brand identity and communication.

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Other teams

Sales Team

Marketing and Brand Management

Retail Operations

Leadership Team

Finance and Accounting Team

Creative Design