Will Cook

Will Cook is an experienced strategy professional and leader with a rich background in various prominent Kiwi organizations. They served as a Strategic Advisor at Next Generation Critical Communications from 2021 to 2022, and held several key roles, including Head of Strategy at New Zealand Rugby (2018-2020) and Head of Strategy at New Zealand Trade and Enterprise (2020-2021). Will co-founded Bolster Trade Finance in 2021 and currently serves as a Director, alongside their role on the Hurricanes Board's Commercial Committee. Will holds an LLB/BA in Law, French, and Politics from Victoria University of Wellington, where they studied from 1997 to 2002.