Sofia Bäckström is an experienced professional in e-commerce and product innovation, currently serving as a Pricing Intelligence Specialist for Husqvarna Group since January 2023. Prior to this role, Sofia was the E-commerce Product Innovation Manager for Mondi Group from June 2019 to December 2022 and completed a Graduate Management Trainee Program at DS Smith, which included positions in innovation and sales across various locations. Earlier experiences include an internship as a Packaging Manager and Product Design Assistant at Faction Skis and roles at BillerudKorsnäs AB focusing on packaging engineering and technical coordination. Sofia holds a Master of Science in Industrial Management and an Engineering degree in Design and Product Realisation from KTH Royal Institute of Technology, complemented by an exchange semester at Politecnico di Torino and studies at Linnaeus University.
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