Coco Wu is a freelance expert in semiotics, cultural insights, and strategy, focusing on China and the APAC region. They have served as a Project Manager at Space Doctors from 2020 to 2023 and previously worked as a Semiotics/Cultural Strategy consultant at Kantar Consulting from 2018 to 2020. Coco has also freelanced as a semiotician at Gemic in 2017 and is currently engaged in independent research and strategic planning across markets including China, South Korea, and Japan since 2024. They hold a degree from the University of Jyväskylä, where they studied from 2017 to 2019.
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