H&Y Filters is a Hong Kong-based brand specializing in professional camera filter systems for photography and filmmaking.

Since 2011, H&Y has focused on building filter solutions that combine optical performance, faster workflow, and practical usability for both creators and channel partners.

Our core product lines include:

RevoRing — adjustable and workflow-driven filter systems for hybrid photo/video shooting
Nova Series — compact VND + CPL solutions for lightweight, modern setups
EVO Series — magnetic + screw-in circular filters designed for speed and flexibility
K-Series and square filter systems — advanced solutions for landscape and technical shooting
Pure Night and creative effect filters — tools for night photography, cinematic work, and visual experimentation

We work closely with:

distributors
retailers and dealers
rental houses
professional photographers and filmmakers
regional market partners looking for long-term brand growth

At H&Y, we believe a great filter system should not only improve image quality, but also make products easier to explain, easier to demonstrate, and easier to sell.

That is why we support our partners with:

channel-ready product positioning
starter assortment planning
staff training and demo logic
co-marketing support
workflow-based solutions for real shooting scenarios

From award-winning product innovation to practical dealer support, H&Y continues to help creators and channel partners work smarter, shoot faster, and build stronger visual results.

H&Y Filter

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H&Y Filter

Org chart

Teams

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