Cheryl S. is an experienced marketing professional with a demonstrated history in global IP marketing and content strategy. Currently at HYBE as part of CX Planning & Global IP Marketing at IPX, Cheryl S. implements integrated marketing strategies and executes multi-channel promotional campaigns for artist merchandise, enhancing brand visibility through strategic partnerships. Previous roles include content editing at OMNIOUS.AI and contract editing at WWD, alongside experience in high-profile organizations like The Wall Street Journal and Condé Nast. Cheryl S. holds a Bachelor of Arts in Sociology and French from Wellesley College and a Master of Arts in Fashion Studies from Parsons School of Design.
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